The Best AI for Email Writing: Top 7 Tools to Save You Hours

TL;DR

Finding the best AI for email writing involves choosing a tool that aligns with your specific needs, whether for marketing, sales, or general productivity. Top solutions like Jasper, MailerLite, and Lavender excel at drafting compelling copy, refining tone, and personalizing outreach at scale. These tools leverage artificial intelligence to help you write better emails faster, overcome writer's block, and ultimately save hours managing your inbox.

Understanding AI Email Writers: More Than Just Text Generation

An AI email writer is a tool that uses artificial intelligence, specifically Natural Language Processing (NLP) and Large Language Models (LLMs), to help generate, refine, and manage email content. At its core, it analyzes your prompts—simple instructions about the email's purpose, tone, and key points—to produce a complete draft. However, the capabilities of modern tools extend far beyond simple text generation. They can summarize long email threads, suggest improvements to your tone, check for spam trigger words, and even personalize messages based on recipient data.

The market for these tools is diverse, catering to different needs. Some are standalone applications focused purely on content creation, where you copy and paste the output into your email client. Others are integrated directly into email platforms like Gmail or Outlook, offering seamless assistance without switching tabs. Specialized tools, such as Lavender, are designed as sales coaches, analyzing your outreach emails to suggest improvements that can increase reply rates. This distinction is crucial for users to understand; the best tool for a marketer creating a newsletter is different from the best one for a sales representative sending cold outreach.

This specialization highlights a broader trend in AI-powered content creation. While this article focuses on email, AI writing assistants cover a wide spectrum of needs. For instance, tools like BlogSpark are designed specifically to help marketers scale high-quality blog content, showing how specialized AI can be. Understanding your primary goal—be it crafting promotional campaigns, personalizing sales pitches, or simply clearing your inbox faster—is the first step to selecting the right AI assistant.

Top 7 AI Email Writers: A Detailed Comparison

Navigating the options for an AI email writer can be challenging. To simplify the process, we've analyzed and compared seven of the top contenders based on their features, ideal use cases, and pricing structures. This comparison is designed to help you quickly identify which tool best fits your workflow and objectives.

1. Jasper

Jasper is a robust AI writing assistant designed for marketers and businesses that need to create high-quality content at scale. Its email writing capabilities are extensive, supported by over 50 templates for various scenarios, including subject lines, promotional emails, and cold outreach. Jasper's key strength lies in its ability to learn and adopt your brand's unique voice, ensuring consistency across all communications.

Pros

• Customizable templates maintain brand tone and style.
• Chrome extension allows for use in Gmail, Google Docs, and other platforms.
• Integrates with Grammarly for advanced proofreading.

Cons

• One of the more expensive options for individual users.
• Plagiarism checker is an additional cost.

2. MailerLite

For those who need AI capabilities within their email marketing platform, MailerLite offers a compelling solution. Its AI assistant is integrated directly into the email campaign builder, allowing you to generate subject lines and body copy without leaving your workflow. This is ideal for marketers looking to streamline the entire process from creation to sending.

Pros

• Seamless integration within the email marketing workflow.
• AI can generate multiple content versions for A/B testing.
• Features extend beyond writing to include send time optimization and landing page creation.

Cons

• Not a practical option if you are already committed to another email service provider.
• AI features are primarily available on paid plans.

3. Lavender

Lavender is a specialized AI email coach built specifically for sales professionals. Instead of just generating text, it analyzes your drafted emails in real-time, providing a score from 1-100 and offering suggestions to improve tone, clarity, and effectiveness. It detects spammy language and helps you personalize outreach by pulling data on your recipient from the web, all within your inbox.

Pros

• Provides actionable feedback to improve sales email performance.
• Personalization assistant helps tailor outreach effectively.
• Works as a Chrome plugin, integrating with Gmail and other platforms.

Cons

• Highly focused on sales emails and not suitable for general marketing messages.
• Can encourage excessive tweaking of emails.

4. Grammarly

While known for its best-in-class grammar and spelling checker, Grammarly has expanded into a powerful AI writing assistant. GrammarlyGO can generate email drafts, suggest replies, and adjust the tone of your text. Its greatest advantage is its ubiquitous browser extension, which brings AI assistance to virtually any text field on the web, including Gmail, Outlook, and LinkedIn.

Pros

• Excellent for proofreading and ensuring error-free communication.
• AI writing tools are available on any website via its plugin.
• Generous free plan includes basic proofreading and 100 AI prompts per month.

Cons

• AI prompt limits (1,000/month) exist even on paid plans.
• Focus is more on correction and refinement than pure generation.

5. Copy.ai

Copy.ai excels at generating creative and persuasive marketing copy, making it a strong choice for writing cold emails and promotional content. It features a user-friendly chat interface and a wide array of templates tailored for different email marketing needs. Its free cold email generator, powered by LinkedIn data, is a particularly useful feature for sales and business development.

Pros

• Simple chat-based interface is intuitive to use.
• Offers over 45 templates for various email types.
• Generous free plan for users with low-volume needs.

Cons

• As with many GPT-based tools, outputs require careful fact-checking for accuracy.
• Paid plans are geared more towards teams than individuals.

6. Writesonic

Writesonic is a versatile AI writer that caters to a broad range of content needs, from blog posts to ads, with a strong focus on email copy. It provides dedicated tools for generating cold emails, subject lines, and calls to action. With support for over 25 languages, it's an excellent option for global teams and international campaigns.

Pros

• User-friendly interface simplifies the email creation process.
• Extensive language support is great for international marketing.
• Integrates with Zapier to connect with thousands of other apps.

Cons

• The word count calculation can be confusing for new users.

7. ChatGPT

Developed by OpenAI, ChatGPT is the versatile chatbot that brought generative AI into the mainstream. While not a specialized email tool, its powerful language model can draft, rewrite, and brainstorm any type of email with a well-crafted prompt. Its flexibility is its greatest strength; you can ask it to write a formal project update, a casual follow-up, or a persuasive marketing blast. The free version is highly capable, while the paid Plus plan offers access to more advanced models.

Pros

• Extremely versatile for any writing task, not just emails.
• Intuitive chat interface makes it easy to refine outputs.
• Free version is powerful and widely accessible.

Cons

• Requires skill in writing effective prompts to get the best results.
• Lacks the specialized features and integrations of dedicated email tools.

How to Choose the Right AI Email Writer for Your Needs

Selecting the perfect AI email writer depends entirely on your unique requirements. A tool that's revolutionary for a sales team might be impractical for a content marketer. To make an informed decision, consider the following key factors and ask yourself a few critical questions.

Integration and Workflow

First, consider how a tool will fit into your existing workflow. Do you need an assistant that works directly inside Gmail or Outlook, like Grammarly or Lavender? Or are you comfortable drafting content in a separate application like Jasper or ChatGPT and pasting it into your email client? A deeply integrated tool saves time by reducing context switching, but a standalone app might offer more powerful, specialized features. The key is to choose a solution that complements, rather than complicates, your daily processes.

Core Features and Use Case

Next, align the tool's features with your primary goal. Are you focused on sales outreach? A tool like Lavender, with its real-time coaching and personalization assistance, is invaluable. Are you a marketer managing campaigns? MailerLite's built-in AI for subject lines and copy is a natural fit. For general productivity and error-free writing across all platforms, Grammarly is a top contender. If your needs are varied and you require a flexible assistant for research and drafting, ChatGPT's versatility is unmatched. Don't pay for a suite of sales features if you only need help with marketing newsletters.

Budget and Pricing

Cost is always a significant factor. Many excellent tools, including Copy.ai, Writesonic, and Grammarly, offer free plans that are perfect for individuals or those with light usage. These plans are a great way to test a tool's capabilities before committing. Paid plans often unlock advanced features, higher usage limits, and team collaboration tools. Determine your budget and evaluate whether the premium features of a paid plan will provide a return on investment through time saved or improved results.

A Checklist for Your Decision

Before making your final choice, run through these questions:

• What is my primary goal? (e.g., faster replies, better marketing copy, higher sales conversions)
• Where do I do most of my writing? (e.g., Gmail, Outlook, a separate document)
• What is my budget? Can I start with a free plan?
• Do I need specialized features like sales coaching or brand voice management?
• How important is collaboration? Do I need a tool that my entire team can use?

By carefully considering these factors, you can move beyond the hype and select an AI email writer that truly enhances your productivity and communication.

Streamlining Your Communication with AI

The rise of AI email writers marks a significant shift in how we manage one of our most fundamental communication tools. These assistants are more than just automated typists; they are strategic partners that can help you communicate more effectively, efficiently, and persuasively. From drafting the perfect cold outreach to ensuring your team updates are clear and error-free, the right tool can reclaim hours of your week.

The key takeaway is that there is no single "best" AI for email writing—only the best tool for your specific context. Whether you prioritize the deep integration of MailerLite, the sales-focused coaching of Lavender, or the all-purpose versatility of ChatGPT, the ideal solution is one that seamlessly embeds into your workflow and directly addresses your primary pain points. By evaluating your needs against the criteria of integration, features, and budget, you can confidently choose an AI assistant that will transform your inbox from a source of stress into a hub of productivity.